Criminal Law Firm case study
In just 16 months, lead conversions increased by 500 percent.
Established in 1982, Liberty Law is a criminal law firm that has a solid track record that had been able to generate new business for decades. As a result, they had not invested in their digital presence for a decade but was noticing its competitors rising to the top of search results.
Challenges
- Turn the firm’s website into a lead generator.
- Provide opportunities for prospects to engage on the website.
- Show results quickly to demonstrate the value of their investment.
Challenges
- Turn the firm’s website into a lead generator.
- Provide opportunities for prospects to engage on the website.
- Show results quickly to demonstrate the value of their investment.
Solution
We established a deep understanding of Liberty Law’s target markets, and together, we determined what marketing tactics would be necessary to meet the firm’s goals.
Then we were then able to prioritize the digital marketing opportunities that would make the biggest impact for Liberty Law and implement them. We established Liberty Law’s digital presence so they could compete online.
- Aligned all marketing with client demographics. Audited website for conversion opportunities.
- Added conversion elements including calls-to-action (CTAs). Added engagement opportunities including a contact form and blog.
- Optimized website for search engine friendliness. Developed Google AdWords (PPC) campaigns.
- Optimized their Google Business page.
- Built links and citations to improve local ranking results.
The Result
Liberty Law Firm increases organic website traffic by more than 39%
Taking the time to fully understand Liberty Law’s clients and business enabled us to prioritize fast-acting marketing strategies that would deliver results.
In just 16 months, lead conversions increased by 1000 percent
In a single year, Liberty Law Firm increased their organic website traffic by more than 39 percent.
Direct traffic improved by 56 percent indicating brand awareness improvements.
Their PPC campaign also generated 475 leads with an above average conversion rate of 17.4 percent.
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