Software Series Part 3
If you want to run a PPC campaign effectively, you need to use software to collect reports, track ads and see how well you’re performing.
PPC is in many respects a numbers game. If you don’t keep track of your numbers, your campaign will go nowhere and you’ll wind up losing money.
It’s a good idea to familiarize yourself with the tools that are out there before you jump into PPC. Keep reading to discover 5 of the most popular PPC software tools out there today.
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AdWords Editor by Google
Google’s offline AdWords editor is exactly like the online version of the same product– only it’s faster. With just a few clicks, you can instantly make massive changes to all your AdWords accounts.
Small changes are just as easy to implement as mass edits. AdWords editor allows you to change individual bids on ads, alter specific keywords, edit ad text and more.
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AdAlysis
Manual PPC testing takes a massive amount of time. But if you use AdAlysis, you can shrink your testing time down to a matter of minutes. This tool can work across a variety of ad platforms and test ads in multiple different accounts simultaneously.
This tool’s main downside is that you have to pay a monthly fee to use it. However, there is a free 30 day trial available to new customers.
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Facebook Power Editor
Power Editor streamlines the ad creation process, making it easy to create lots of Facebook ads at once. With Power Editor, you can also go back edit your ads after they go live.
Before the debut of Facebook’s Power Editor PPC tool for Chrome, Facebook ad generation was a very tedious process. Now, it’s not. Best of all– Power Editor is completely free to download and use.
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SpyFu
The people at SpyFu collect important SEO information about successful internet brands– and then they share that info with marketers who are willing to pay SpyFu’s monthly fee.
Just type in a domain, and SpyFu will spit out a slew of incredibly useful information about your search opponents.
With SpyFu, you can discover every single AdWords keyword that your search competitors ever bought– and that’s just scratching the surface of what SpyFu can do.
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Acquisio
Acquisio was one of the first companies to offer a comprehensive online marketing platform for managing PPC ads. Its patented PPC analysis algorithm was designed by a rocket scientist, according to the company’s promotional literature.
The Acquisio platform is extremely streamlined and features a clean, easy-to-use interface. All your PPC initiatives (social, mobile, display, etc.) appear together on a single dashboard.
Acquisio is pricey compared to the other tools on this list, but they do offer a free trial to new customers.
Need PPC help? Give us a call
When it comes to quickly generating high quality leads, it’s hard to beat PPC. Unlike other SEO methods that take months or even years to develop, PPC campaigns yield instant results.
The downside is that if you don’t know what you’re doing, you’re throwing your money away. Using the best SEO keywords and optimizing your ads appropriately is the way to go.
For more about effective SEO strategies for small business that yield real results please contact Above the Fold Media today by calling 416-477-1862 or following us on Twitter and Facebook.