When we start putting together SEO link building in Ottawa strategies for our clients, they generally have a few questions we are happy to answer. Here at Above The Fold Media, we are very aware there’s a lot of acronyms involved with Internet marketing. One of the big ones is SERP. Simply put, a search engine results page is the result of a search engine responding to a query. SERPS contain both paid and organic results.

If that sounds a little bit like jargon and somewhat confusing, don’t worry. We’ve put together a quick primer on everything you need to know about these search engine results pages. Keep in mind these are a preferred destination of any link building and SEO strategies.

Here’s What You See:

• There are several features that matter here including Rich Snippets. These contain more information than their normal snippet cousins. With a rich snippet you’ll get customer ratings, reviews and even pictures. Think of them as extra accessories added on to the normal text a search brings up.
• There are a few other things and features you’ll need to pay attention to like Universal Results. These include little extras like maps and images that show up and add to the text.
• Some search results have direct answers to specific questions. Knowledge graphs and panels can show up on the right-hand side of the page too. Video results and Google image results are two other possibilities.

There is a lot of different information coming at you on one of these SERP pages  including some features that we haven’t listed here. The idea is simple. The organic and paid search results were an effort by the search engines to make your experience looking for goods and services more direct.

Here’s Why SERPS Matter to SEO link building in Ottawa Strategies

The way these two metrics work together is really simple. Link building is one of the top Google ranking factors for businesses that want their website to get good positioning. So, the better more credible links your website has, the better your SERPS will be. One hand washes the other.

There are a few proven strategies that work to build good links. Publishing quality resource lists and writing guest posts are just two. Above The Fold Media can help you cut through all the jargon in the digital marketing world and develop an SEO link building in Ottawa campaign that works.