SEO link building in Ottawa is an important part of helping your business get to where it needs to be in the digital world. However, like a lot of other online marketing techniques, there’s a right way and a wrong way to go about it.

Here are some of the bad link building practices you should stay away from.

Starting Without A Plan

It’s important to remember that link building is connected to a lot of other business techniques and tools. In other words, you need to get this right to make sure everything else is working at optimal levels.

That’s why the first piece of advice is about starting with a clear goal in mind. It’s important to put a little thought behind any SEO link building in Ottawa campaign.

That means that you shouldn’t just concentrate on the metrics involved and the number of links you get. They need to work within the bigger context and help attract your target market.

If you don’t have a good plan to start with, you might wind up getting some bad links that can hurt your ranking.

Focusing on the Wrong Links

A lot of professionals in this business start by creating lists of prospects they want to contact. That’s not a bad idea in itself unless you’re using the wrong qualifying criteria. Focusing on the wrong links starts when you don’t have a list of metrics including content quality and relevancy to use.

Here’s a good tip so you don’t start focusing on the wrong links. Domain strength is an excellent metric to use. More often than not this is displayed as a homepages’ page authority or the overall domain authority.

Ignoring The Anchor Text 

If you ignore the anchor text, you could very well be giving Google the wrong idea about the subject matter that you are linking the page to. Even though it appears the strength of these anchor texts as a ranking signal is diminishing a little bit, it’s still one of the metrics Google uses when gauging the subject matter the page is linking to.

Above The Fold Media are the SEO link building in Ottawa experts who can steer away from these issues. Get in touch with us today so we can help you build an outstanding digital marketing campaign. Let us help take your business to the next level.