Software Series Part 2
The only thing constant in the world of SEO is change. A minor Google algorithm update can mean massive ranking changes. In order to stay on top of your game, you need effective SEO tools.
There are 4 main types of SEO tools you should be using. Read on to find out if you’re missing something.
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Keyword Analysis
Now that Google is capable of recognizing grammar and many different types of search language patterns, individual keywords aren’t as important as they once were.
Still, keyword analysis should be the cornerstone of any SEO effort. You need to know what words Internet users are using to find products or services in your niche.
The best free keyword search analysis tool is a service called UberSuggest. UberSuggest features a clean, easy-to-use interface and a surprising wealth of keyword analysis features.
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Search Rank Analysis
Thinking about starting a new niche affiliate website? Use a search rank tool before you invest your time and money. Search ranking tools help you identify profitable niches and gauge how competitive they are.
You can also use a search ranking tool to improve your existing site’s page rank. A good search engine ranking tool can help you identify what you’re doing right– and fix what you’re doing wrong.
As far as free search engine ranking tools go, it’s hard to beat Google’s own Search Engine Console. It’s not the easiest tool to use, but with repeated use you’ll begin to appreciate its many powerful features.
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Link Analysis
One way to find out where your traffic is coming from (and where it’s going) is by using a link analysis tool. Link analysis tools help you identify and eliminate pesky dead links.
Link analysis tools can also help you build links. Sketchy black hat link building tactics just don’t work anymore. These days, you need quality links from authority websites if you want to improve your search engine ranking.
The best free link analysis tool by far is PointBlankSEO’s LinkMiner browser plugin. It’s a souped-up broken link finder tool with many other useful SEO features.
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Backend optimization
In order to compete on today’s modern search engines, you need great content that helps searchers find what they’re looking for. However, backend code still matters. Layout issues, long load times and other problems need to be identified and solved.
The best way to fix any website coding issues is with an effective backend optimization tool. The best free backend optimizer out there right now is probably WooRank. WooRank is a site analysis tool that provides a wealth of useful SEO data.
It only takes a few minutes for the WooRank to sift through your site. At the end of the process, the program spits out an informative report that identifies any potential SEO or backend problems.
For more about effective SEO strategies for small business that yield real results please contact Above the Fold Media today by calling 416-477-1862 or following us on Twitter and Facebook.