How to Set Up Google Analytics for Your Business Website

How to Set Up Google Analytics for Your Business Website

How to Set Up Google Analytics for Your Business Website Since Google search is the number one method internet users use to browse the web, it makes sense to use as many of Google’s internet tools as possible to maximize the effectiveness of your business website...
What are Backlinks, and How Do I Get Them?

What are Backlinks, and How Do I Get Them?

What are Backlinks, and How Do I Get Them? The short answer is: Backlinks are easy to define, but considerably more difficult to get. A backlink is simply when an external site links back to content on another website. So when I tell you that 52 percent of marketers...
Social Marketing: Other Social Media Platforms to Consider

Social Marketing: Other Social Media Platforms to Consider

Social Marketing: Other Social Media Platforms to Consider Social Marketing: Other Social Media Platforms to Consider The social marketing world only continues to grow – and get even more social. That’s the good news for brands and companies that want more ways to...
Social Media Strategy: How to Use Facebook for Business

Social Media Strategy: How to Use Facebook for Business

Social Media Strategy: How to Use Facebook for Business As the largest and most popular social media platform in the world, it’s likely you and most of the people you know have personal Facebook accounts. It’s likely you even follow brands and organizations you are...
Social Media Strategy: How to Use Twitter

Social Media Strategy: How to Use Twitter

Social Media Strategy: How to Use Twitter Social media is a fact-of-life for many today. But the strategic use of platforms for marketing purposes is still a mystery to many across a variety of industries. This article series seeks to support professionals like...