by David | Aug 8, 2016 | Blog
Software Series Part 3 If you want to run a PPC campaign effectively, you need to use software to collect reports, track ads and see how well you’re performing. PPC is in many respects a numbers game. If you don’t keep track of your numbers, your campaign will go...
by David | Aug 3, 2016 | Blog
Google Penguin and Back-link Profiles Google Penguin was first released in 2012 as the search engine’s response to “black hat” SEO tactics for link building. Since Penguin first came out there have been numerous updates to the algorithm. Google targeted link building...
by David | Aug 1, 2016 | Blog
Why You Need A Physical Address and Online Address for Your Business Thanks in large part to Amazon, book stores across North America have closed their doors for good. Small booksellers just can’t compete with Amazon’s huge selection and low prices. But what will...
by David | Jul 27, 2016 | Blog
Software Series Part 2 The only thing constant in the world of SEO is change. A minor Google algorithm update can mean massive ranking changes. In order to stay on top of your game, you need effective SEO tools. There are 4 main types of SEO tools you should be...
by David | Jul 25, 2016 | Blog
o You Understand Search Analytics? What do visitors do when they land on your site? Where do they click? How long does it take to load? Where is your traffic coming from? What kind of search terms are your visitors using to find you? If you want to pull in more leads,...
by David | Jul 20, 2016 | Blog
Marketing Tactics Worth Emulating In the world of internet marketing, a familiar old axiom rings true: if you don’t know where you’ve been, you don’t know where you’re going. Analyzing recent trends can help us plot the future. What did businesses do to upgrade their...
