What You Should Know About Social Etiquette in 2016

Social Dos and Don’ts Developing a social media presence is one of the most common online marketing tactics for small businesses. It’s a logical first step to increase awareness and develop your company’s brand. But, what if the social media practices you use...

What You Need to Know About SEO

That You Need to Know About SEO We should all be familiar with Search Engine Optimization (SEO), but just in case here’s a quick refresher. SEO is a compilation of strategies used to improve a website’s ranking position in search engines. Using SEO tactics also helps...

How Poor Marketing Choices Impact Clients

5 Disastrous Marketing Practices As a business owner, you should be entirely aware that your marketing tactics directly impact the success of your business. If you or your company are employing strategies that consumers view as unprofessional or irritating, you could...

Why PPC is the Black Sheep of the Marketing Family

PPC Marketing No one likes ads. We switch TV and radio channels when an ad comes on or pay extra for Netflix and satellite radio to avoid them entirely. Why should we feel any different about PPC? Paid advertisements, such as PPC, have been viewed negatively by many...

The Top 5 Proven Ways to Instantly Improve your Content

They say content is king. Well, if you want an approachable ruler, you had better make sure your content is the best it can be. When writing for an online audience, there are certain rules you need to respect. Whether for your company’s website or blog, your...