4 Steps to Drive More Traffic To Your Website
Driving traffic to your website is essential to building your online presence and for conversions. Attracting your targeted audience to your site can be a challenging. It requires a long time commitment and money. However, if it is done correctly your business will benefit significantly.
Here are four things to consider to drive traffic to your website!
Content
In order to drive traffic to your site, you need high-quality content that your target audience would actually want to read. When producing content for your website make sure that it is relevant to your business and your audience. If the content is not directly related to what people are searching for on your site, it will increase the bounce rate and the visitor will not stay for long.
Having high-quality content also is important for your optimize your website rankings in a search engine. Search engines, such as Google, are now analyzing the quality of content and using it as a factor to rank websites. They seek out relevant and naturally placed keywords to understand the quality of the site’s content.
SEO
Content is not the only factor that goes into your search engine ranking. Optimizing your website to increase ranking is also influenced by:
- Quality backlinks
○ Impact approximately 50% of the ranking
- Keywords
○ Relevant and not overused
- Sitemap
○ The layout of your website
○ Must be free of errors and easy to navigate
These are just a few of the factors that impact SEO rankings. Using tactics to optimize your site for search engines is one of the best ways to direct traffic to your site because the top rankings for the search term get the most clicks.
PPC
Using Pay-per-Click advertisements is another great way to drive traffic to your website. Using these ads, however, is best to use this type of advertising campaign when you are promoting a specific product or contest, rather than promote your overall business.
Social
Social media is a fantastic way to drive more traffic to your business’ website. There are various different social media platforms that are easy to use and vastly increase your website’s reach. Whenever you post new content on your site, have a promotion, or do something special that you want your target audience to know about share it on social media. This will not only help drive traffic to your site, but it will also help develop relationships with consumers and keep you connected.
Put It All Together
When you implement quality content, SEO, pay-per-click ads, and use social media. You will be well on your way to driving more traffic to your website and seeing a drastic increase in your business success!
For more advice on driving traffic to your site and other great marketing tips check out our Twitter @AFT_Media or head to our Facebook page.