An SEO Site Audit in Ottawa examines the performance of your pages before a complete redesign or large-scale seo campaign. This type of website audit helps you to determine if you are achieving your traffic goals. It also highlights how you can increase your website’s performance if you’re falling short.

These practices are always changing and evolving. Here’s some of the more traditional techniques that will get you penalized. Make sure to avoid the following at all costs.

Optimizing Only The Desktop

You didn’t need to include mobile optimization to be successful in the past. Today it’s a fundamental that you cannot ignore. As of March of this year, Google’s Mobile First index is going to exclude desktop content. More specifically, sites that are desktop only will be dropped from the search engines index and other images will follow.

Mobile Aspect

Make sure to consider the mobile aspect when you are focusing on your website performance assessment. This part of an  SEO Site Audit in Ottawa should include all the areas including landing pages, blog posts and your home page.

It’s important to remember to use responsive techniques. There are many different plug-ins that you can use on popular sites like WordPress for increased functionality when it comes to mobile.

Bad Internal Linking

Good internal links are a powerful SEO strategy if they are done properly. They connect different webpages to create a foundation and a way for search engines and users to navigate your website. It’s possible to get flagged by Google if you link the websites and your top pages in ways that aren’t natural or don’t make sense.

Asking yourself a few simple questions can help you to avoid this issue.

• Will this link provide good information and real value to the people who visit the website?
• Is there other information that visitors will want after reading the page they are visiting?
• How many links are actually pointing to this page?

Finally, any good  SEO Site Audit in Ottawa will take into account the website’s speed. You’ll need to look to see if you have pages that take a long time to load. Check to see if the site goes down frequently. One of the problems that can impact site speed are image file sizes. The faster your  website and pages load, the higher your visitor conversions will be.