Using the right tools to increase SEO Local Presence in Ottawa can help your business by helping customers to find you. Here’s some local search ranking signals you can use.

Google My Business

This is at the top of the list because it’s one of the most effective ways to start any local SEO campaign. Google needs to understand the product and service you are providing, who you are and where your business is located.

The search engine might already have a listing for your business. However, you might need to fix some of the data like the contact information, hours of operation, business name and or category. This is also a good time to add high quality pictures of your businesses’ location and some pics of your services and products.

Don’t forget that other search engines claim a portion of the market share too. That’s why you need to have a Bing Places for Business account as well.

Of course there are other methods you can use to boost your SEO local presence in Ottawa. They include:

• Adopting as many inbound links from local relevant sites as possible. The idea here is to prove you are engaged in your community and trusted by your neighbors. Look for links from community blogs and local news sites to name just a few.
• The idea is to get a variety of inbound links from well optimized websites. It’s even better to get one of these from a high authority page or site using your neighborhood, city and main keyword.
• Pay attention to your meta description and title. You should try to use your location and main key term in both.

Here are a few more factors that you need to consider to make local search effective.

Your website needs to be mobile friendly. One of the best practices that you should follow here has to do with website speed. The faster your pages load on a mobile device, the more chances you have making the sale. Look for a good hosting provider and check all website extensions to make sure they aren’t slowing you down.

 Effective SEO Local Presence in Ottawa techniques also cover image optimization. Compress all of your images to the right size and stay away from using Flash when loading video content. Finally, make sure that your customers can easily find the information they need on your menu like product descriptions, a price list and hours of operation.