If you’re a small business selling goods to your community, it’s a good idea to look into what SEO local presence in Ottawa techniques can do for you. If you are a local shop, the idea of spreading a marketing net wide enough to reach billions on the Internet might not be for you.

Here’s a few ideas on how to connect your goods and services with your target market.

First of all, it’s important to understand why you should optimize your website and content for local search. There’s a few interesting statistics that should help you make up your mind if you’re sitting on the fence. For example, every month approximately 3 billion different searches contain local terms. Need more convincing? Then how about the stat that says 70% of searches done online use these search terms?

If you are convinced by now  about adopting SEO local presence in Ottawa tools, here’s a few ways to accomplish that goal.  

• Go With Content. Every time you write a new blog post for your website that has a home grown angle, you’ve got a newly indexed webpage. Looking for topics? How about something on the mental health, societal and economic benefits of local businesses in any community? Customer stories and other types of pieces on complementary businesses make for good reading. Don’t forget that geo-targeted content will bring customers to your front door.
• Optimize. Longtail keywords will work well when you’re targeting local customers. Don’t forget you’ll need to optimize several other page elements like headers and URLs. Internal links need to be part of your optimizing mission plans too.
• Keep Things Simple. As much as you want to optimize your site in local search results, you need to tell customers and prospects where you are. That means you can’t forget to add your phone number, address and business name on Contact Us and About Us pages.

Even though you’re looking for local buyers, smaller businesses need to be aware of how to score big in the SERPs. Fresh relevant content gets noticed by Google. That’s why another great suggestion is writing about industry and local news. One of the best ways to get good rankings in your local market is with comments on home-grown events and industry trends.

Content is still king when it comes to SEO local presence in Ottawa.