Like our namesake, we deliver above-the-fold solutions including Toronto inbound marketing. This is the service that uses value added content to turn website visitors into loyal return customers. While Toronto inbound marketing uses other tools to get the job done too, your SMBs’ content needs to be professional and captivating.
Here’s a few of the ways that we make that happen.
Captivating Blogs
Engagement is the name of the game when it comes to writing good blogs. These can be optimized using seo techniques to draw prospects to your website. However, they need to be value added and professional so people don’t lose interest when they arrive.
A big part of writing interesting blogs is using the right tone. Balancing important information and a conversational style gets the best results. Good blog posts talk with visitors to your website rather than at them. Writing captivating blogs means staying away from hard-sell techniques.
Readable Landing Pages
Most visitors to your website will click away within seconds if you don’t hold their attention. That means having readable landing pages. Our Toronto inbound marketing tools include landing pages that stack the information in small paragraphs that are easy to digest.
Sentence length is also important. Run-on sentences and large paragraphs can turn off visitors as quickly as bad information or fluffy content.
Toronto Inbound Marketing and eBooks
Careful planning is essential if you’re planning on adding an e-book to your Toronto inbound marketing mix. Make no mistake. These are an effective way to draw visitors to your website, but you need to gauge interest.
Taking a look at which blog topics get the most traffic can help you to narrow down your choices. The goal here is to establish your small business as a leader in the industry. It’s best not to focus on the word count but on the quality with this in mind.
Newsletters
Providing a personal face to your small business is a good way to bump up your bottom line. Newsletters are a good choice to let people see the inner workings of your company and industry.
Making your website more effective and efficient is one of our priorities. We have a variety of different tools and a process that’s both comprehensive and simple. Take a minute and look through the case studies we have on our website. Then give us a call and we will start putting together an effective Toronto inbound marketing package for you