SEO on-page Optimization In Ottawa is the term used to describe features on a webpage that can be tweaked and optimized to increase page ranking and search engine results.

There are several different elements that need to be looked at.

Keywords

Search engines match up a user’s query with the right relevant content on the Internet. Keywords are an important element in that process. Early on, you could use them indiscriminately on any webpage and get to the top of the search engines results.

Those days have been gone for quite a while. In fact, stuffing keywords onto any website will more than likely get you penalized.

Here’s a few things you need to keep in mind to make sure you’re using them properly:

• Thorough research is important to make sure that you’re using the right ones. There is no point in filling your website with ones that don’t have good monthly searches. Making use of localized keywords helps to attract people close to your business.
• Don’t make up multiple pages targeting just one. When you do, you actually wind up competing with your own business in the search engines.

That doesn’t mean you can’t target more than one keyword on each page.

Images and SEO On-Page Optimization In Ottawa

Placing relevant images on your webpages gives the search engines more clues about what your business is all about. Any images that you use need to be optimized. That usually means giving them a title that includes keywords and using an alt tag.

Avoid using stock images on your webpages and make sure to add optimized titles.

Headers and Titles

Good headers and titles help potential customers understand what each webpage is about. They do  the same thing for search engines. That means both need to accurately describe the content that comes underneath.

Use relevant keywords that fit in naturally. However, don’t try and force them in. It’s also important to fit in the right H tags. SEO On-page Optimization in Ottawa dictates the title should be an H1 tag. While any sub- headers on the same page should be H2 versions. You can also use other types where they seem appropriate.

Finally, it’s important to remember that any headers you use should provide a solid structure for your pages. They also break up the text into readable chunks.