LAW FIRM MARKETING: HOW TO USE INBOUND FOR LEAD GENERATION
If you know you need to implement some inbound tactics as a part of your law firm’s marketing strategy but don’t know where to start, don’t be overwhelmed!
Here’s a quick list and visual to help you keep it simple.
There are three basic components of inbound marketing:
1. IDENTIFY & KNOW:
Figure out who your ideal client is and learn everything about them. Write it all down. Visualize them, their biggest problems and greatest needs. Determine the kinds of things they may need from your law firm.
2. GIVE THEM A GIFT:
Next, give them something that shows them you understand. In digital marketing, this gift is often in the form of content. Don’t be cheap in any way – give them something they need!
Here are some ideas we’ve used ourselves:
CLIENT TESTIMONIALS
3. HOOK & CAPTURE:
Finally, hook them and grab not only their information but their attention – that’s what makes them a lead!
Here are some examples from our own website that may work for your firm, too:
If you need help with your firm’s inbound marketing plan, let us know! We are not only experts in marketing tactics like these, but also working with law firms just like yours. Your consultation is free!
