Use Linkedin For Your Business
While Linkedin may not be as big as Facebook, it is the largest and most widely used professional network. One in three professionals are actively using Linkedin. This is a perfect platform to connect with other professionals and market your business, especially if you are a business to business (B2B) company.
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Welcome to Part 4 of the Social Media Series. This post will discuss how to develop your business using Linkedin, the things you should be doing and what you should avoid.
If you’ve missed the first parts of the series click here to start with our general Social Media Marketing Guidelines.
Here are some Linkedin etiquette tips to get you started!
Linkedin DO’s:
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Keep Your Page Professional
Your brand persona may not be overly serious and professional but using this platform it is best to maintain a professional attitude. The more informal and natural persona can be displayed through other social networks. It is also best to refrain from posting or discussing anything unrelated to business.
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Follow Client’s Company Pages
If you follow the Linkedin page of your client’s business, they may follow you back. This is also a great way to maintain that personal connection with the client. They may conduct business with your company again because of this.
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Encourage Employees to Follow the Page
This indirectly promotes your business page by extending the reach to your employee’s connections. When sharing content with your page followers, ask employees to share the update as well.
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Informative Summary
In the business summary section of your Linkedin page include relevant keywords. This will help your page rank higher in Linkedin and Google searches. Also include links to all of your other social media sites and your website.
Linkedin DONT’s:
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Focus on Selling
Consumers do not want to be pressured into a sale or continually sold to. There is nothing wrong with trying to sell your products after all promoting your business is why you have the page in the first place. However, try and establish a relationship with people visiting your page first before going for the sale. This will help develop a long-term business interaction.
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Forget to Update Your Page
With any social media platform, if you are not updating your page regularly you will fall out of sight of the consumer. Therefore, it is important to frequently share new and relevant information.
Don’t miss the next part in our social media series! Follow us on Twitter @atf_media or like our Facebook Page to read our next entry, Social Guide for a Business Pinterest.