Above The Fold Media is the Digital Marketing Agency in Toronto that delivers outstanding results. Take a look at the services we offer. You will see one of the foundations we use is keyword research. Because we are a transparent company, we wanted to create a blog on this subject.

An informed client is our best customer because they can see how we go the extra mile on every project.

Keyword Research: What It Is

This essential tool should be used in any search engine optimization campaign. It’s all about trying to figure out how popular words and phrases people use to look for goods and services rank on a search engine like Google.

The idea is to find out which one of these words and phrases drives the most traffic to your website.  Keyword research can also be the first step in determining your target market.   

Gathering Information

The whole process begins by gathering information. We use ideas and topics matching the goods and services you sell. These ideas come from searching other websites, online forums and even social media websites. Putting together this list is the first step. It gives us a framework so we can move on to the next phase. 

The Categories

Above The Fold Media leaves no stone unturned to get you the right keywords. We work with industry leaders like HubSpot since they supply outstanding inbound marketing software. The reason is simple.  Keywords are an important part of any digital inbound marketing campaign.

We’ve been selecting keywords for our clients for years now. Over time, our teams have noticed most searches on the Internet fall into several categories. By understanding these categories, we can fashion effective keywords for you.

For example, some people looking on the web conduct informational queries. They might Google a question like: “How do I make fudge cookies?” These are generally called How-Tos. A Digital Marketing Agency in Toronto will take this into account when conducting keyword searches.

There are other categories like branded queries where someone uses a company name. Another version uses specific attributes. Someone could be looking for “a women’s shirt sized 10.”  Understanding these categories helps us to fashion the right keywords for you. 

The SERPs 

Once we’ve put together a list of keywords, we evaluate how popular each one is. Part of this process determines how difficult they will be to rank on search engine result pages (SERPs).  Find out more by contacting our Digital Marketing Agency in Toronto today.