SEO Consulting in Ottawa is another service offered by Above the Fold Media. We are committed to boosting your search rankings. Our number one priority is making sure you get the most from your business website. Targeting organic traffic to your website is essential. Links are a useful tool in accomplishing this goal.

Here’s a few things we search for when looking at the links on your web pages.

The Value

Of course, there is always the ranking potential. This is one of the first things to consider in our evaluation. However, there is more to a good link than just one metric. Links can bring other values to your website including potential traffic.

We take into account a variety of components when we’re determining the value of your links.  

The Relevancy of The Website You’re Linking To

There are other details our SEO Consulting in Ottawa department will look at to make sure your links are working for your business and not against it. Site authority is important but so is the relevancy of the website you are considering.

For example, if your business is about roofing and you link to a site with good authority about automobiles, it won’t do much good. Generally, it’s a better idea to get these from similar industry websites that are relevant to the goods and services you sell.

The Anchor Text

This is the text section of the link you click on. Google uses the anchor text as a signal your website will rank on. Here’s a few things to consider. It’s bad practice to use the same anchor text more than once. There should be a few variations to the anchor text. One of the most common uses is called an exact match. That’s where the words used are an exact match to the keyword your business wants to rank on.

One of the other popular variations for small businesses is referred to as branded anchor text. As the name suggests, it’s the name of the company or brand used as a link.

The experts in our SEO Consulting in Ottawa service have also seen random anchor text used. These are generally called actions with links using words like “click here.”