5 Disastrous Marketing Practices
As a business owner, you should be entirely aware that your marketing tactics directly impact the success of your business. If you or your company are employing strategies that consumers view as unprofessional or irritating, you could see a decrease in revenue.
Likewise, if you are conducting marketing practices that are outdated or ineffective you may not see the results you anticipated.
This list will help you understand what practices to avoid when marketing online.
Unavailable Information
If your company offers three services but only two are stated online you are losing out on potential business. The most important factor in any kind of marketing is having accurate and highly information available.
Not Understanding your Audience
If you do not understand who your customers are you could be targeting the wrong audience. If you are running an online ecommerce store and you are targeting people in the Canada but the majority of your consumers are coming from Japan you are not understanding your audience.
Therefore, it is important to analyze your data. Determine who is buying your product or service, understand the demographic and direct your marketing efforts towards them.
Lack of Personality
For small business owners, you have the advantage of establishing personal relationships with your clients. This does not just apply to over the phone or in person, but in any online communication. If you demonstrate to your customer that you care about them as a person rather than just a name on a list you will see an increase in engagement. Your customer may even be an advocate for your business.
You can add some personality to your communications by addressing them by name and using a familiar tone. You could ask how they are or if they are enjoying a previous product or service that you supplied them with.
Spam
Over Posting or sending too many direct messages or emails to clients can be disastrous. It is important to update your customers and remind them of your product/service, but you could end any future transactions with them if you over do it. Refrain from spamming your clients and post in moderation to avoid irritating them.
Expecting Overnight Success
The same way it takes some time to establish your business, it takes time to develop a strong online marketing campaign and see the results you want. Observe what is performing well and what is not. Remember that reach is not the main contributor to the success of your campaign. Measure responses and actions of consumers. Be patient and your hard work will pay off.
If you reevaluate your marketing tactics and avoid these bad practices, you’ll be sure to reach your goals and see online marketing success! For some real examples of how marketing can work, check out our featured projects.