SEO Link Building In Ottawa is an important part of any digital marketing campaign for two reasons. The search engines use the links that get built by marketers to look for and discover new webpages. They also use them to determine a how page should show up and rank in their results.

Getting links from quality websites is a critical way your business competes. However, you can’t just go about gathering them aimlessly. Links can improve the rankings you get, but you need to use the right strategies. Here are some  steps for success.

Consider Search Intent

This is the term that’s used to describe what’s behind an online search. Simply put, it’s the way someone looks for an answer to a specific question online. Do they want to buy something or are they looking for a certain website?

Maximizing the impact of your links starts here. The one that most small businesses are concerned with is called transactional intent. This occurs when people are looking to buy goods and services. It’s a good idea to optimize product pages for keywords.

Good SEO Link Building In Ottawa Focuses On Quality

It’s important to remember that not all links are created equal. Some can really boost your overall rankings while others can impact your website in a negative way.

Here are some of the factors that you can use to determine a high quality link.

• It comes from a trusted high authority site. Generally speaking, the more high quality links a website has the better its domain authority.
• A good link also comes from a root domain that hasn’t previously linked to your website.
• A quality link doesn’t have any sponsored or no follow aspects or attributes.

Optimizing any content on your website for search intent is important. Start with a good landing page that works in sync with what people are looking for. For example, if you decide that people are looking for certain kinds of information, they don’t want to see a product page first.

Putting together a search intent strategy isn’t always easy. If you’re trying to match your keywords up with this metric, you can find some good information on any search results pages.

Another excellent practice for SEO Link Building In Ottawa campaigns that work are surveys. These should contain specific questions about what people are looking for and you can place them as a pop up on your website.