Effective SEO Site Content in Toronto starts with an excellent homepage.  This is the part of the website that’s responsible for drawing in a lot of the traffic. Still, many small businesses don’t have it optimized properly.

Here’s a few tips for homepage design.

Take The Time With The Headline

You need to tell visitors what your website has to offer in just a few seconds. That’s why your headline is one of the most critical pieces of text on your entire website. They need to be simple and clear as well as powerful. If visitors to your website need to sort through jargon to figure out what you do, they’ll probably click away.

The sub headline should work together with your major headline. This part should offer a short concise description of what your company does and what you have to offer. Try zeroing in on a problem your product or service solves.

Images

Effective SEO site content in Toronto needs to be visual as well.  Most people who visit your webpage like visuals. That’s why you should include a picture or a short video that speaks to your offer. High quality images are important because you need to optimize them for mobile friendliness.

Adding an Alt text to any images you use is another critical element to make them more effective.

Homepage design should also focus on the user experience and customer usability. Simply put, you should make it easy for your visitors to get to the kind of content they need. List your services and products so that people visiting your website can get to where they need to go with the fewest clicks.

Navigation

It’s important to supply any of your visitors with a clear path to the pages they need starting from your homepage. The navigation menu should be right at the top. A hierarchical structure is the best way to organize links and including a search box is another excellent idea.

A homepage can be made even more effective with good content offers like a guide, e-book or white paper. This kind of SEO site content in Toronto gives folks who are sitting on the fence about buying more information about your goods and services.  You can also boost conversion rates by including secondary calls to action right on your homepage.