ATF Media is your comprehensive SEO specialist in Ottawa team. We take a personal approach to developing a strategy that works for your business. We are transparent and dedicated when it comes to getting you the results you want.

A big part of that transparency is about answering your questions. Here’s a few of the more common ones we’ve been asked about SEO.

What is SEO?

In a word, SEO stands for search engine optimization. This practice is all about the techniques we use to make your website rank higher and be more visible within organic search results. Long story short is, our job is to use the right techniques to match up the people who are looking for your product or service through search engines like being, Google and Yahoo.

That’s the high level overview of it from an SEO specialist in Ottawa. Of course there are many tools of the trade we use to get your business to where it needs to be. Helping you with some of the jargon involved gives you a better idea of what we do.

What Are Paid Versus Organic Results?

If you take a look at most webpages, you’ll see both organic and paid results although you might not be able to differentiate between the two. One of the big differences is organic results are free and based on complex search engine algorithms.

Here’s another way to define organic search results. These are webpage listings that match search queries based on relevance. Organic results are also called natural and they are one of the Holy Grails of SEO.

Paid results generally appear at the sides and tops of pages. Like the name suggests, these are paid for by advertisers. Basically, this occurs when website owners fork over marketing money so their webpages show up when someone searches for a certain keyword.

What do Indexing and Crawling Mean?

People ask us the difference between these two terms quite often. Basically, they are interrelated. Here’s how the two work together. Search engines go through the content on your website. That’s called crawling. As they perform that function, they start indexing the content to categorize it for the search engines.

We are the SEO specialist in Ottawa understands all of these terms and how to use them to your benefit. Get in touch with us today to learn more.