It doesn’t matter whether you run a big or small business, having an SEO specialist in Toronto on your team can make a big difference. The online world is highly competitive and the search engines are the proving ground for your enterprise.
Using the right kind of SEO strategies can help you get better rankings and bump up your conversion rates. Here’s a few SEO specialist in Toronto tips for SMB growth.
Go Mobile
Statistics tell us that the number of mobile phone users was expected to reach 4.68 billion last year. Those are numbers no small business can ignore and good reasons to have mobile friendly websites. Having a mobile responsive design is just as important as having good goods and services to sell.
Here’s a quick tip. You’ll want to make sure that your visuals are optimized so they don’t take up a lot of time to load. Vertical page designs are best here as well. It’s also a good idea to put some social sharing buttons into the mix.
Cluster Your Content
We’re the SEO Specialist in Toronto with experience. That’s why we understand the importance of value-added content to your marketing mix. There’s another layer to that part of your digital advertising. Content clusters turn visitors into loyal clients. These use a page with a main topic and other overarching topics added on. It’s a great technique to form a seamless flow that captivate and engage clients.
Tweak The UX
Google has a comprehensive list of the things that make your search engine optimization better. One is making sure your design has users in mind rather than search engines. While you want the pages to be optimized on your website, you need to keep the user experience (UX) front and centre.
A personal, conversational tone in your blogs and webpages helps.
Optimize Your Pictures
Google also indexes your pictures. That’s why we always take great care to use the very best that are informative and have high resolution. Optimizing the pics on your mobile site makes a big difference. File size is an important consideration. The bigger the pick the more the loading speed of your website can be affected. Loading speed is a big seo influencer.
If you’re like most small business owners, you want to spend your time increasing profits and sales. That’s why we can look after this kind of marketing. We’re the SEO Specialist Toronto with the right tools.