SEO site content in Ottawa that helps your small business increase sales and conversions needs to be professionally written and optimized. However, before you get to that stage, you need to come up with fantastic ideas that are engaging and unique.

Choose a bad topic, and you could lose readership and rankings eventually. If that sounds a little intimidating it doesn’t need to be. Here’s some proven tips that will help you with interesting blog topics that will bump up your bottom line.

Look to eBooks

It pretty much goes without saying the Internet is the best resource for new blog topics. E-books have a lot of information that can help you with this goal. Find a popular choice on Amazon and go to the content page. Of course it’s best if you choose a book in your niche market.

You should find a fairly big list of the topics inside. After that, you need to come up with a unique angle for each one.

Grab The Right Idea

One of the big tricks to writing effective SEO site content in Ottawa is knowing when you’ve got a good topic. That part of the battle is a lot easier when you can grab the right idea by recognizing it. Here’s a formula that you can start with and tweak to suit yourself.

• brain storm with friends and colleagues to come up with a list of ideas. These can go in a notebook, on a dry erase board or even an Excel Sheet. Once you have a fairly big list you can start winnowing down the ideas to look for the top contenders.
• Start by crossing off the ones that don’t work right away and making another list of the good possibilities. Here’s a good way to decide which ones work. Some of the better topics can be turned into a series or you can write about more than one aspect.
• Finally, you should see if any of the topics fit together with the customer personas or target market statistics you already have.

Once you’ve picked your topics, there’s some other suggestions that can help you write excellent content. For example, if you don’t have one already you need to adopt a good writing style. There are a few things that will help all of your content be more engaging.

Paragraphs should be short and sweet. There is no hard and fast rule here but up to six sentences seems to be the maximum consensus for SEO site content in Ottawa.