What is SEO anyway?
SEO stands for “search engine optimization.” It’s a way of writing, designing and organizing your website to improve its visibility and reach.
Done right, it’ll give Google everything it needs to recommend you to the prospects you want. It’ll give those prospects everything they need to choose you. And it’ll continue to add value over time.
How does SEO work?
When you hit enter on a Google search, Google’s search bots go looking for websites that best answer your questions or meet your needs. And they have a split second to do it. So they use your search words as a guide. Then they narrow the field by factoring in things like:
- Backlinks (links to your site from other sites)
- Functionality (how easy it is to navigate)
- Dwell time (how long people stay on your site)
- Bounce rate (how many people don’t go further than the first page they land on)
A strong SEO plan gets you an easy-to-navigate sites with strong backlinks that people stay on and explore. This shows Google that your site is worth recommending. And that means more traffic for you.