Are You Tracking Your Google Rankings?
If your rank on Google changes, so will your profits. If you suddenly slide off the main page, your traffic will take a big hit. By the same token, if you rise to the top you should expect a swarm of new visitors.
Whatever happens to your Google ranking, the most important thing is that you know about the changes as soon as they happen. Staying up to date is a necessity.
Tracking Your Ups and Downs
If your site gets hit with a search penalty, there may be steps you can take to mitigate the damage.
Even good news requires action. A rush of new visitors could mean that you’ll make more sales. But are you prepared to handle a wave of new customers?
Ranking Software
The best way to track your search ranking is by using ranking software to track your progress. Whether you rise or fall, an effective SEO ranker will let you know what’s going on so that you can take action.
Most comprehensive SEO software suites come with built-in ranking tools. However, there are also quite a few free products out there as well.
1. Free Monitor For Google by CleverStat
This tool is about a simple as they come, but it works– and it’s free. All you have to do is download and install the program, then enter in a URL. Next, type in the keywords that you want to track.
The free flavour of this rank tracker only works with Google. You have to upgrade if you want to track your performance on other search engines.
Pros:
● Export capabilities
● Allows you to track multiple keywords at the same time
● Easily track page rank changes over time
● It’s free
Cons:
● The free version only works with Google
● Interface skin looks old and out-of-date
● Very basic, no extra features
2. Rank Checker by SEOBook
Like Free Monitor for Google, this software’s user interface is ultra clean and simple. Unlike the first rank tracker on our list, though, this isn’t a standalone software– it’s a Firefox plugin.
The best thing about this plugin is that it allows you to automate your analysis. Simply schedule a daily, weekly or monthly task to ensure that you stay up-to-date.
Pros:
● You can filter out any personalized search results
● Easily schedule tasks in advance
● Compatible with most popular search engines
● It’s free
Cons:
● It’s a Firefox plug-in, not standalone software.
3. Keyword Position Tool by Small SEO Tools
This little tool is great because it allows you to analyze Google results from many different countries. Also, you don’t have to download anything to use it.
On the other hand, Keyword Position Tool lacks key features found in most other ranking trackers. All you can do with this tool is see what your rank looks like right now. There’s now way to track changes over time or export your results to an Excel file.
Pros:
● Analyze Google search results for any country in the world
● No downloads necessary
● Super easy to use
● It’s free
Cons:
● Only works with Google
● Doesn’t record your ranking history
● Doesn’t export your results
Need help tracking your search ranking data? Contact Above the Fold Media Today
For more about effective SEO strategies for small business that yield real results please contact Above the Fold Media today by calling 416-477-1862 or following us on Twitter and Facebook.